If your business needs a website then you’re probably thinking about what kind of information your website will need.
Each business is different, but in most cases, every website should include some fairly standard information.
This article covers the 5 pages every business website needs so that your business appears professional and trustworthy in the eyes of your customers.
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5 Pages Every Business Website Needs
Here’s a quick-list of pages you need to organise:
- Home Page
- Product or Service
- Terms & Conditions
Let’s get straight into it!
This is your top level page. It’s what your visitors see when they visit yoursite.com
Think of this as your storefront – if you’re walking down the street and you pass a shop, if the front window display looks clean and enticing then you’re more likely to walk in and explore further.
Make sure you think about your home page in the same way. Keep it straight to the point, appealing and professional.
Tips for your home page:
- Make sure your home page is clean, uncluttered and has appropriate whitespace.
- Be sure to make it immediately obvious what your business does in terms of the product or service that you offer.
- Keep it regularly updated if required; be sure to have any special offers displayed and remove outdated offers.
- Make sure you have a way to capture user email addresses so that you can build a database over time of people who show interest in your business.
- Make sure your navigation menus are simple and logical – make it easy to move deeper into another page.
- Have a strong call to action – present a “Learn More” or “Shop Now” button in a prominent position.
Product or Service Page
This page goes into further details about your flagship product or service.
Often, users will arrive on this page via your home page, but it’s important that this page can hold its own.
By this, we mean that this page should be designed to be a landing page in its own right – capable of capturing leads and moving visitors forward to the next stage.
Tips for your product or service page:
- Much like the home page, you should spend time ensuring information is displayed in a simple and logical fashion.
- Be sure to focus on the benefits of your product, not just the features of the product.
- Have a clear call to action and make it easy for visitors to take the next step (such as making contact with you or moving further towards the checkout).
- It’s critical to ensure your imagery is of great quality. Make sure your pictures don’t look fuzzy (low resolution).
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This is the page where you get to talk about your business more, without the expectation of converting a user to a customer.
Though, this isn’t to say that you shouldn’t aim to convert users. It just means you can afford to talk more about your business vision and/or mission, and less about the “click here to take action” angle.
This page is your space to showcase some of the story and history behind your business. Use it to position your business in a way that your ideal customer can relate to.
Tips for your about page:
- Don’t be afraid to dedicate some text to the story or history of your business. If relevant, talk about the where, why and how.
- Try to consider your ideal audience and align your message with their ideals.
- Don’t be afraid to put a personal touch in there, photos and information of you and/or your team will help visitors connect with you and feel more at ease.
Your contact page has a simple yet important job to fulfil.
There are no real secrets here. Just make sure you make it easy for visitors to contact you.
Make sure there are no broken links (phone number or email links).
Tips for your contact page:
- Don’t forget to test your contact form once your site is live!
- Be sure that your contact details are up to date.
- Make sure your social media profiles are listed and easy to access.
- Ensure that you have some spam protection enabled to stop bots abusing your contact form.
Terms & Conditions
Even the simplest websites for the smallest of businesses should include a page dedicated to terms and conditions (T&C).
A T&C page provides you with a space to outline any terms of service or terms of trade that your business may require.
If you’ve been working on the assumption that your business doesn’t need anything like this, keep in mind that you can use this space to outline things such as your refund policy and other general payment terms.
Depending on your type of business, you could refer to your T&C as Terms of Trade or Terms of Service.
Final thoughts: with a little creativity and effort, even the smallest businesses can whip up enough relevant content to fill out a simple 5-page website. Making sure these 5 pages are polished will help your business deliver its message clearly and give your business an edge.